NMCHWA Mission Statement, Strategic Plan and Vision

New Mexico Community Health  Worker Association, Inc.
P.O. Box 81433
Albuquerque, New Mexico 87198

Strategic Plan and Vision 2006-2007

Vision
Transforming the New Mexico Community Health Worker Association (NMCHWA) from a volunteer/grant funded organization to a professional self-sustaining organization.

Mission

To nurture the community health worker model to collectively improve access and quality of health care for New Mexicans by advocating for and empowering its members.

EXPLORATION OF  NMCHWA ENVIRONMENT

I. Stakeholder challenges, critical issues and opportunities facing NMCHWA

Goals/objectives:

• To increase CHW paid membership from 85 members to 115 members.
• By June 30, 2006 sign up 5 new corporate members.
• Develop, write and implement Community Health Worker Training Needs Survey.
• Develop and implement a leadership track during the 11th Annual NMCHWA Conference as measured by a written  revised vision statement.
• Increase the number of conference participants from 78 to 95 in 2006.

II. Economic challenges, critical issues and opportunities in taxation and income revenue sources at the local, state and federal level facing NMCHWA.

Goals/objectives:

• To diversify NMCHWA revenue sources by 2006 as measured by participating and making presentation during the “Combined Federal Campaign”.
• To create an individual donor list by mid 2007 as measured by a list of donors contributing a minimum total of $15,000.00 annually to NMCHWA
• To diversify NMCHWA revenue sources by December 31, 2006 as measured by Mano En Mano Thrift Store contributing a minimum of $20,000.00 annually to NMCHWA.
• To continue writing grants in 2006, as measured by five grants written contributing a minimum of $20,000.00 annually to NMCHWA.

III.  Major social challenges, critical issues and opportunities such as lifestyle developments and trends facing NMCHWA.

Goals/Objectives:
1) To bridge the gap between Community Health Workers and EMTs and nurses.
2)To bridge the gap between doctors and Community Health Workers.
Strategy: NMCHWA shall play a major roll in the development of certification discussion and controlling role in the implementation of certification from actual training to the certification of its members and non-members.

IV.  Political challenges, critical issues and opportunities such as federal , state, and local government actions facing NMCHWA.

Goals/objectives:

• NMCHWA shall actively participate in all certification meetings as measured by NMCHWA representatives’ attendance and advocacy on behalf of New Mexico’s Community Health Workers in 2006, 2007, 2008.
• To purchase Directors and Liability Insurance for NMCHWA Board members and general liability insurance for NMCHWA Mano En Mano Thrift Store.

V. Technological challenges, critical issues and opportunities facing NMCHWA in training curriculum development, certification in program and process evaluation.

Goals/Objectives:
1)  Activate NMCHWA website by 1/31/06 as measured by a 2006 calendar and a  2006 1st quarterly newsletter available on the NMCHWA webpage.
2)  Create a professional website by 2009 as measured by a website library/resource center, interactive training sessions and on line certification.

VI. Demographic challenges, critical issues and opportunities such as population growth, education, age shifts, family changes, geographic shifts, income and distribution of population facing NMCHWA.

Goals/objectives:

• NMCHWA shall create community partnerships with other organizations where there are equal mutual benefits between the two organizations as measured by Board of Director approval. Such as NMPHA, County Health Councils, The Sanctuary Zone, New Mexico Commission on the Status of Woman and others.

VII. Competitive challenges, critical issues and opportunities such as other organizations directly competing with NMCHWA offering similar services to the same target markets.

Goals/objectives:

• Diversify resource streams.

EXPLORATION OF NMCHWA INTERNAL STRENGTHS AND WEAKNESSES

I.) Facility

Goals/objectives:

• To find and move into another facility by January 2006 as measured by NMCHWA and Mano En Mano housed in a 1600 to 1800 square foot facility with a cost of no more than $15,000.00 a year including utilities.

 
II. Personnel

Goals/objectives:

• Increase diversity of Board of Directors by 2006 as measured by new board members with professional accounting and legal work history.
• Increase diversity of Board of Directors by 2006 as measured by new board members with African American and Native American ethnic and cultural heritage.
• Increase number of volunteers by 2006 as measured by 2 additional volunteers.

III. Programs and Projects:

Goals/objectives:

• Increase the number of volunteers from 3 to 5 by December 2006.
• Increase hours of operation from 10 to 18 by December 2006.

IV. Accounting and Finance.

Goals/objective:

• To purchase an accounting information system by 2006 as measured by the purchase of Quick Books for Non-Profit Organizations.

V. Legal Resources

Goals/objectives:

• Contract for legal advice or seek pro-bono advice.

VI. Work process

Goals/objectives

• Revise filing system in 2006.
• Secure larger work space and office furniture in 2006

VII. Planning

Goals/objectives:

• To develop an NMCHWA vision statement by October, 2006 as measured by the writing and construction of a vision statement by statewide Community Health Workers attending the 11th Annual NMCHWA Conference.

VIII.  Suppliers and Supplies

Goal/objectives:

• To upgrade internet access by 2006 from a dial up connection to a high speed connection.

IX.  Marketing

Goals/Objectives:

• To develop and implement a Community Health Worker Training Needs Assessment tool by 2006 as measured by its implementation by Community Health Worker Program key persons resulting in training needs being included in the quarterly trainings and the annual conference presentations and tracks.
• Utilize the SBI at University of New Mexico Robert O. Anderson School of Management to develop a Marketing Plan by 2007.
• Develop and implement an advertising program promoting the goods and services offered by Mano En Mano.
• Wider distribution of flyers.